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Profiles of Different Dads in the Philippines

Often, the voices of Filipino fathers tend to be absent when we want to hear an opinion or two on what it means to be a parent. When we think about what it takes to raise children – its joys and challenges, the natural response is to seek out the mothers. We forget that parenting…

The Changing Role of Filipino Fathers in Local Pop Culture

BEFORE, FILIPINO FATHERS WERE ONLY SEEN AS EITHER AN AUTHORITY IN THE HOUSEHOLD OR THE LAZY PARTNER This was seen in how local media would portray the different father figures present in their TV shows and films. Much has changed in the portrayal of fathers in local media. From the bumbling, good-natured father, to the…

Dad Demographics in the Philippines

FILIPINO DADS ARE GIVEN MANY OPPORTUNITIES TO BE THE PARENT THEY NEED TO BE. THEY USUALLY START OUT FAIRLY YOUNG. Most first time Filipino fathers are 18-29 years old. Average marrying age for males is 28. FILIPINO FATHERS USUALLY KEEP STABLE RELATIONSHIPS WITH THEIR PARTNERS. 68.8% of Filipino families have parents that live together. 9.4%…

DADvertising: Dads and Ads Globally

The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…

Love(teams) Through the Ages

A Pinoy pop culture staple, loveteams have evolved from on-screen only celebrities to our online best friends thanks to social media