DADvertising: Dads and Ads Globally

The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…

A Place for Dads Online

Google is a first time dad’s version of “What to Expect When You’re Expecting.” You can approach it anytime, ask any question, and it will helpfully provide the info you need the moment you need it. “In their moments of need, dads across APAC are turning to their mobiles for information and advice—anything to help during those…

3 Truths You Need to Know about Filipino Moms

Moms have always found a way to rule our lives. And with the ever-evolving realities that include a more globalized world, a hyper-connected society, and a younger population (at least here in the Philippines), we’re seeing major shifts in the way Filipino moms see themselves and the world around them. Here are some sneak peeks based on…

“Where to next, Mommy?”

Mommy Nearest, an app by a New York-based startup of the same name, helps parents scout for kid-friendly places and activities nearby with a simple tap.

Wearable Care

Diagnostic tools to help parents manage their child’s health and well being

Tech Together

Virtual Reality brings parents and children together for a bedtime story