DADvertising: Dads and Ads Globally

The portrayal of dads in the past decades have shaped the way advertisers communicate to them. The most recent dad-focused campaigns mimic the shift in the attitude towards the changing roles of fathers at home. Since women are now becoming active in the work force, fathers are already sharing more parenting duties at home. Brands…

Back-to-School Trends for the Digitally-connected Parent

When we were kids, we got excited over new books, new notebooks, a Trapper Keeper,  and even fine point tech pens. Fast forward decades later, the same excitement for the start of school year still applies. But this time, digital school goodies emerge   as the new must haves. Check out these tools and trends that…