“Nestlé’s new digital platform, Familia Mais Ativa, aims to bring Brazilian families closer together.
According to an article on Propmarkt, the platform includes the following sections: “A Weekend Manual” which will be updated every Friday with weekend plans and recommendations, “Let’s Live Together” with parenting advice, “Pocket Sports” which gives ideas for games and activities, and recipes that families can make together.” – Mintel
For brands who want to trigger physical experiences through tech, here are some guide questions to get you started:
- How can technology or the internet foster physical activity and real world experiences for families to bond?
- What role will your brand play in making this happen? Why does your brand have the right to win in this space?