“When asked who has the greatest amount of responsibility for wellness, the first answer is ‘me’ (ahead of doctors, government or brands). Overall, we see that consumers have a new confidence and self-belief when it comes to managing their health.
Nowadays, the patient is at the center of his or her own ecosystem and the doctor is one influencer amongst many.” – Truth About Wellness, McCann Truth Central
This method of self-diagnosis is fostered by the rise of wearable technology.
Here are some examples of how wearable technology aids parents in diagnosing their child’s needs (Mintel):
Thought Starters for Brands:
What kind of real time information would be of most value to the parents your products cater to? Will providing it match the meaning of the brand that we want to convey to these parents?
Instead of building from scratch, look for existing solutions that your brand can pilot in market.
Think low tech. Simple tech like NFC stickers can go a long way in providing much needed information to parents
Business Wire – http://www.businesswire.com/news/home/20160203006677/en/ZTE-KDDI-Offer-mamorino-Watch-Japan-%E2%80%93