Wearable Care

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Wearable Care: 5 Examples Around the World

“When asked who has the greatest amount of responsibility for wellness, the first answer is ‘me’ (ahead of doctors, government or brands). Overall, we see that consumers have a new confidence and self-belief when it comes to managing their health.

Nowadays, the patient is at the center of his or her own ecosystem and the doctor is one influencer amongst many.” – Truth About Wellness, McCann Truth Central

ecosystem
Source: McCann Truth Central, Truth About Wellness (http://truthcentral.mccann.com)

This method of self-diagnosis is fostered by the rise of wearable technology.

Here are some examples of how wearable technology aids parents in diagnosing their child’s needs (Mintel):

 

dubai
1. Dubai’s Hemayati (“My Protection”) Bracelet – Designed for children 4-16 years old, this bracelet enables children to call for help with the push of a button. It also monitors heartbeats, surroundings, and identify any attempts to forcibly remove the bracelet.
japan
2. Japan’s Mamorino Watch by ZTE Mobile Devices and KDDI – Launched on March 2016, it not onlu allows parents to call and text their children. It also informs parents of their child’s whereabouts through its GPS feature. Aimed at pre-school children and young schoolchildren, it is powered by a touch screen display and voice recognition technology. It even has an alarm system that sounds when the child is out past their curfew.
brazil
3. Brazil’s Vick Pajama – Brazil’s Vick Pajama helps monitor the baby’s temperature through an accompanying app. It rides the wave of many baby wearable technology aimed at helping parents prevent SIDS (sudden infant death syndrome) by properly tracking changes in temperature and heartbeat.
cali
4. California’s eSkin Thermometer by Vivalnk – NFC (near field communications) meets a temperature sensor in this cute sticker that provides parents with a reading in under 3 seconds. For any parent with a sick and unwilling child, this is a godsend.
mexico
Mexico’s Anti-Bullying Bracelet – Developed by a 10 year old, this wearable prototype administers alerts to guardians when a child is being bullied. A biosensor detects glucose levels, adrenaline or glutamate, which changes when a person comes under attack. It also incorporates a heart rate sensor which serves as another sign when the user is afraid.

Thought Starters for Brands:

  • What kind of real time information would be of most value to the parents your products cater to? Will providing it match the meaning of the brand that we want to convey to these parents?
  • Instead of building from scratch, look for existing solutions that your brand can pilot in market.
  • Think low tech. Simple tech like NFC stickers can go a long way in providing much needed information to parents

Sources:

Mintel.com

Business Wire – http://www.businesswire.com/news/home/20160203006677/en/ZTE-KDDI-Offer-mamorino-Watch-Japan-%E2%80%93

http://exame.abril.com.br/marketing/noticias/pijama-criado-pela-vick-monitora-temperatura-do-bebe

http://www.engadget.com/2015/01/07/vivalnk-eskin-thermometer/

vivalnk.com

 

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