“Millennial moms are savvy consumers and successful brands provide her with the kind of information she needs when she most wants it. Mobile is the way to reach her all along her purchasing journey. She is drawn to expert advice and to the convenience of shopping when it makes the most sense to her. Creating personalized messages with the information and convenience she craves will resonate with mom and foster long-lasting relationships with this important market.” – CMI Interpublic
3 HELPFUL TIPS ON HOW BRANDS CAN COMMUNICATE TO MOMS ONLINE:
- Millennial Moms are responsive to authentic brand messaging – anything that is backed-up by experts and currently relevant to their activities will engage them.
- Technology opens up opportunities for brands to engage and build loyalty with moms. 70% of moms say that online ads that are in sync with their real-time activity appeal to them.
- Tailored messages to moms should reach her when she is relaxed and open to shopping or doing any activity online. Running a promotion or sending email blasts early in the morning or late at night will likely find a receptive audience.
IMAGE SOURCES: https://whooosreading.org, http://www.childrensdayton.org/